Fletcher Investigates: How to Make It in 2023 in Marketing [infographic]

How to Make It in 2023 as a CMO

As the challenging year of 2022 is coming to an end, it’s time to look ahead and hope that better times are a-coming. Unfortunately, no one can predict the future, but we sure can give it our best guess based on exsisting evidence. Forrester does a good job of this every year with their yearly predictions.

Now, I know how busy you are with finalizing the last quarter operations and simultaneously planning for next year. So, if you simply didn’t find the time to rake through all the findings in Forrester’s report, Fearless Fletcher once again has done it for you. Fletcher fearlessly investigated the predictions, visited a fortune teller, made their own conclusions, and is now happy to report the major changes and challenges affecting the marketing field in 2023.

Better yet, going through Fletcher’s findings will only take a few minutes of your time and you’ll be up to date on what’s happening in the world from a marketing leaders’ perspective.

Marketing predictions for 2023

Focus on brand experience. Generate long term growth by strengthening your brand experience instead of focusing on performance marketing.
B2B marketing and sales teams need to work more closely together to be able to carry out satisfying lifecycle experiences for their exceedingly demanding customers.
Make allies & learn to source talent more broadly. Skilled talent will be hard to come by and even harder to keep, especially when it comes to exceptional design and tech professionals. Small companies and independent freelancer are where the talent lies.
Tell the truth and nothing but the truth. As greenwashing becomes a serious business risk in 2023, it will be your job to actively create truthful and engaging sustainability marketing messages.
Stand out with CX. Aim to stand out from the crowd by creating meaningful customer experiences that differentiate your brand from the competition.
Get creative in the metaverse. Discover new ways to offer your clients hybrid customer experiences as the current AR solutions just aren’t doing it for people.
Don’t despair, customers still have money to spend. Despite economic downturn household spending will increase by at least 6%.